![]() This article first introduces the ten Weibo accounts with the highest number of followers, and then also includes some newer accounts with the highest “influence rate” (博主影响力) according to Weibo Charts, meaning they have high network interaction and follower growth.įans on Weibo: 129.4 million followers, 谢娜 This multidimensionality makes these celebrities all the more appealing to fans: they are talented, beautiful, wealthy, fashionable, virtuous and successful in business. They often do acting, singing, presenting, but also have their own (restaurant) business or engage in other activities as ‘celebrity entrepreneurs.’ Virtually all celebrities in this list are also active contributors to charity or represent a good cause, as well as being brand ambassadors – they often have lucrative deals to do advertisements for world-renowned brands, from fashion brands to cosmetics or high-end spirits. Third, the most-followed celebrities on Chinese social media are often true ‘superstars’ in the sense that they are all incredibly versatile. This indicates that while China’s social media landscape is becoming more diverse, it is also more difficult for new social media superstars to emerge and become bigger than the long-time Weibo champions. Celebrities such as Yao Chen or Chen Kun already had over 50 million followers on Weibo in 2013. Some of them simply have become so big on Weibo because they were among the first celebrities to join the platform since its beginning in 2009. Second, although the top list of Chinese celebrities with the most followers on Weibo has changed somewhat throughout the years, many of these celebrities have been at the top for a long time already. The biggest Weibo stars are still the ‘traditional celebrities’ in the sense that they have made their big breakthrough through TV drama, cinema, or the mainstream pop music scene. First, it does not contain any ‘internet celebrities’ (网红 wanghong), meaning people who have become self-made online influencers through the internet. There are some things worth noting about this list. This is a list of Weibo celebrities with the most followers as of early 2021. While celebrities such as Justin Bieber, Barack Obama, and Katy Perry are the leaders of Twitter in terms of followers, there are Chinese celebrities with an equally large fanbase on the country’s biggest social media platform Weibo, yet these are names that are generally less well-known outside of China.Īlthough China’s social media landscape has seen the rising popularity of new social apps and sites, Weibo is still the number one platform for the entertainment industry. This is the “WE…WEI…WHAT?” column by Manya Koetse, original publication in German by Goethe Institut China, see : WE…WEI…WHAT? Manya Koetse erklärt das chinesische Internet. These are the top celebrities and influencers on Weibo in early 2021. They are the crème de la crème of China’s giant pop entertainment scene.
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